MUSEA – Artificial intelligence enhancing the museum experience

MUSEA is a research and innovation project funded under the national FAIR – Future Artificial Intelligence Research program. Its ambitious goal is to transform the interaction between visitors and cultural heritage through the integration of advanced AI technologies, multimodal systems and embodied conversational interfaces.

Pura Digital is an official technology development partner of MUSEA, particularly within Spoke 3 – Resilient AI, and played a key role in the design and development of the AI avatar, a central element of the user experience.

• AI conversational engine powered by LLMs and RAG
• Interactive 3D avatar rendered in WebGL or via video streaming
• Audio pipeline for natural and continuous voice interaction
• Multi-tenant architecture with REST APIs and PostgreSQL

With MUSEA, Pura Digital reinforces its commitment to designing solutions that combine advanced technology, usability and cultural impact.